

By Design: The Joe Caroff Story
Visit website6.5/10 • 2
2022-10-18 • 0h 52m
He may not be household name, but Joe Caroff is one the most influential graphic designers of the 20th century. His work is a history of the pop culture of our time: from iconic corporate logos (like ABC News and ORION Pictures) and book jackets (Norman Mailer’s The Naked and the Dead) to some of the most instantly recognizable “title treatments” for such classics as WEST SIDE STORY, A HARD DAY'S NIGHT, CABARET, LAST TANGO IN PARIS, MANHATTAN, and the James Bond gun logo. Caroff’s story is told by the centenarian himself, with reminiscences of growing up during the Depression and service in WWII, along with interviews with Phyliss Caroff, his wife of over 70 years, producer Mike Medavoy, and others.
- Directors
- Mark Cerulli
- Editors
- Paul C. Rosen

By Design: The Joe Caroff Story
Visit website2022-10-18 • 0h 52m
6.5/10 • 2
He may not be household name, but Joe Caroff is one the most influential graphic designers of the 20th century. His work is a history of the pop culture of our time: from iconic corporate logos (like ABC News and ORION Pictures) and book jackets (Norman Mailer’s The Naked and the Dead) to some of the most instantly recognizable “title treatments” for such classics as WEST SIDE STORY, A HARD DAY'S NIGHT, CABARET, LAST TANGO IN PARIS, MANHATTAN, and the James Bond gun logo. Caroff’s story is told by the centenarian himself, with reminiscences of growing up during the Depression and service in WWII, along with interviews with Phyliss Caroff, his wife of over 70 years, producer Mike Medavoy, and others.
- Directors
- Mark Cerulli
- Editors
- Paul C. Rosen
Top Billed Cast
View CreditsJoe Caroff
Self
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- Status
- Released
- Original Language
- English
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- Keywords
- graphic artistvideo poster