1999-10-08 • 1h 30m

The organization began with a concert event on October 9, 1999 with simultaneous activities meant to harness the Internet to raise money and awareness for the Jubilee 2000 campaign. Concerts took place at Wembley Stadium in London, Giants Stadium in New Jersey and the Palais des Nations in Geneva. The Wembley show was at capacity; the U.S. show suffered from very poor ticket sales. The concert was considered a flop by many observers, failing to raise nearly as much cash as Live Aid.