
The Appearance
Visit website5.8/10 • 4
1996-07-14 • 0h 40m
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
- Directors
- Harun Farocki

The Appearance
Visit website1996-07-14 • 0h 40m
5.8/10 • 4
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
- Directors
- Harun Farocki
Top Billed Cast
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- Status
- Released
- Original Language
- German
- Budget
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- Revenue
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