'Feels Good Man' is an extremely well-crafted documentary that does an excellent job explaining the very dark sub-culture of 4chan to non-nerdburgers. It's one of the first large-scale attempts to document how a meme gains popularity - which, by design, is nearly impossible, since there is no formula to create a meme, nor is there one that decides what will become popular. Arthur Jones tells an absorbing story about how something as simple as a cartoon frog can be easily co-opted and corrupted to become a symbol of pure malevolence.

• Jake Watt

Read Jake's full article... https://www.maketheswitch.com.au/article/review-feels-good-man-from-stoner-frog-to-bonafide-hate-symbol