

The Secret of Selling the Negro
Visit website6.0/10 • 1
1954-07-04 • 0h 21m
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
- Directors
- Wayne A Langston
- Writters
- Helen A. Krupka
- Editors
- Helen A. Krupka, Marvin L. Bailey

The Secret of Selling the Negro
Visit website1954-07-04 • 0h 21m
6.0/10 • 1
Why Let a Lot of Old -Fashioned Ideas Hurt Profits!
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
- Directors
- Wayne A Langston
- Writters
- Helen A. Krupka
- Editors
- Helen A. Krupka, Marvin L. Bailey
Top Billed Cast
View CreditsRobert Trout
Self - Host
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- Status
- Released
- Original Language
- English
- Budget
- --
- Revenue
- --
- Keywords
- corporateadvertisingafrican american