The Secret of Selling the Negro main backdrop
The Secret of Selling the Negro main poster

The Secret of Selling the Negro

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6.0/10 • 1

1954-07-040h 21m

Documentary

Why Let a Lot of Old -Fashioned Ideas Hurt Profits!

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Directors
Wayne A Langston
Writters
Helen A. Krupka
Editors
Helen A. Krupka, Marvin L. Bailey

Top Billed Cast

View Credits
  1. Robert Trout

    Robert Trout

    Self - Host

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  • The Secret of Selling the Negro poster

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Status
Released
Original Language
English
Budget
--
Revenue
--
Keywords
corporateadvertisingafrican american