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Pink Ribbons, Inc.

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6.5/10 • 10

2011-09-11 • 1h 37m

Documentary

Capitalizing on hope.

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Directors
Léa Pool

Top Billed Cast

View Credits
  1. Samantha King

    Samantha King

    Herself

  2. Barbara Brenner

    Barbara Brenner

    Herself

  3. Barbara Ehrenreich

    Barbara Ehrenreich

    Herself

  4. Nancy Brinker

    Nancy Brinker

    Herself

  5. Susan Love

    Susan Love

    Herself

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Status
Released
Original Language
English
Budget
$900,000.00
Revenue
$25,000.00
Keywords
breast cancermarketingcorporatismwoman director