
The Merchants of Cool
Visit website7.2/10 • 9
2001-02-27 • 0h 55m
How businesses market to American teenagers, and the effect they have together on popular culture.
A documentary on the marketing of pop culture to Teenagers.
- Directors
- Barak Goodman
- Writters
- Rachel Dretzin
- Editors
- Rachel Dretzin, Ann Collins

The Merchants of Cool
Visit website2001-02-27 • 0h 55m
7.2/10 • 9
How businesses market to American teenagers, and the effect they have together on popular culture.
A documentary on the marketing of pop culture to Teenagers.
- Directors
- Barak Goodman
- Writters
- Rachel Dretzin
- Editors
- Rachel Dretzin, Ann Collins
Top Billed Cast
View CreditsDouglas Rushkoff
Self
Christina Aguilera
Self
Greg Berlanti
Self
Jessica Biel
Self
Adam Carolla
Self
Fred Durst
Self
Malcolm Gladwell
Self
Carson Daly
Self
Lewis Goldstein
Self
Reviews0
We don't have any reviews for The Merchants of Cool.
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Source Code
7.3
- Status
- Released
- Original Language
- English
- Budget
- --
- Revenue
- --
- Keywords
- mediamarketingadvertising